微信公众号：五星体育
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　　五星体育传媒有限公司，是上海文化广播影视集团有限公司(SMG)的控股子公司，是全国最资深和专业的体育传媒产业公司。旗下拥有五星体育、五星体育微电视、五星体育互动公众号等多个具有广泛影响力的电视和新媒体专业体育平台。
　　五星体育长期从事体育媒体运营、体育内容制作、赛事信号制作、体育赛事组织和运作、体育活动推广、节目版权营销等业务。近几年更是将触角延伸到了自主IP打造、体育投资、体育培训等业务中。
　　2017年，上海久事体育产业发展(集团)有限公司、上海久事投资管理有限公司战略入股五星体育，宣告了上海两大拥有最丰富的体育产业资源的集团正式联手。
　　久事体育是中国最大的国际赛事管理公司之一，公司连续多年成功举办FORMULA 1中国大奖赛、上海大师赛、上海环球马术冠军赛、世界斯诺克上海大师赛、国际田联钻石联赛上海站、国际汽联世界耐力锦标赛上海站、中国坐标·上海城市定向户外挑战赛、F1电竞中国冠军赛等十余项国内外重大赛事。同时负责上海徐家汇体育公园（上海体育场、上海体育馆、上海游泳馆）、东方体育中心、旗忠网球中心、上海浦东足球场、上海久事国际马术中心等多个地标性大型体育场馆的运营管理。旗下上海久事篮球俱乐部是上海地区唯一具备中国男子篮球职业联赛参赛资质的单位。
　　五星体育和久事体育联手后将着力打造“内容创意+渠道传播+赛事组织+场馆运营”的完整体育产业生态闭环。
　　五星体育拥有近两百名业务精湛的媒体从业人员，注重分类聚合内容、整合传播信息和优化用户体验的实践，精心采编的优质体育新闻、体育专题、体育专栏和体育赛事等内容产品，通过多媒体传播平台(电视、平面媒体、互联网和移动互联网)融合传播。目前，五星体育拥有五星体育高清电视频道，高清制播的精彩内容同时在百视通 IPTV、东方明珠互联网电视（OTT）,以及与“新浪体育”、“腾讯微信”和“今日头条”等单位合作的“五星体育多媒体专区”上7X24小时不间断传播。
　　五星体育拥有中国足球协会超级联赛（CSL）、中国足球协会杯赛（CFA CUP）、中国男子篮球联赛（CBA）、全国男子排球超级联赛（CVL）、全国女子排球超级联赛（CVL）、中国乒乓球男子超级联赛（CTTSL）和中国女子足球超级联赛（CWSL）；国际钻石田径大奖赛上海站、ATP1000上海网球大师赛、斯诺克上海大师赛、上海环球马术冠军赛、上海国际体育舞蹈公开赛和上海国际马拉松赛；西班牙足球甲级联赛、澳大利亚网球公开赛、世界一级方程式锦标赛（F1）、美国职业男子篮球联赛（NBA），ATP1000网球大师赛及年终总决赛、伦敦，芝加哥，波士顿，纽约，柏林和东京全球六大马拉松大满贯赛事及布拉格，悉尼，鹿特丹，新加坡等全球著名马拉松比赛，美国国家橄榄球联盟赛（NFL）、澳大利亚澳式足球（AFL）、射箭世界杯上海站、花剑世界杯大奖赛、拉沃尔杯、武汉网球公开赛、汇丰高尔夫冠军赛，国际跳水系列赛以及拳击和综合格斗ONE冠军赛等诸多海内外优质赛事版权资源。
五星体育是国内获得国际奥委会资格认定的体育赛事电视公用信号制作机构之一，拥有一支具备制作大型国际体育赛事公用电视信号能力的制作团队，参与制作的 2008 北京奥运会、NBA中国赛、网球大师杯、ATP1000 上海站、斯诺克大师赛、广州亚运会、深圳世界大学生运动会、世界大学生冬季运动会、上海国际马拉松赛和2008年奥运火炬传递等国际顶级赛事和活动, 先后获得多项国家和省市级的荣誉称号。
　　展望未来，五星体育将紧跟体育产业发展新趋势，积极引入战略投资者，精耕主业，开拓创新，在上海努力打造世界一流的国际体育赛事之都、国内外重要的体育资源配置中心、充满活力的体育科技创新平台的进程中，按照整合资源，拓展渠道；融合技术，构建平台；聚合内容，研发产品;丰富应用，交互传播；扩大规模，持续发展的策略，与合作伙伴一起在复合媒介环境中实现产业价值链的最优化，并在共同成为实时联动跨媒体互动平台的构架者、信息丰富的公共资讯中心的集纳者、安全便捷的在线商务交易模式的倡导者、交流通畅的互动娱乐社区的维护者、实效显著的整体解决方案的规划者的实践中，提升自身价值含量，提高用户价值体验，并为SMG在更高层面、更大范围的发展和我国由体育大国向体育强国的转变中作出新的贡献。

An Introduction to Great Sports Media Co.,Ltd

　　Great Sports Media Co., Ltd. (Great Sports) is a holding company of Shanghai Media Group (SMG), also known as China’s leading sports industry group. Great Sports Media Co., Ltd. has successfully developed an all-media and nation-wide professional communication platform that consists of the highly recognized Great Sports Channel, Smart TV Jin-Bao Sports Channel, Great Sports Wechat Account and LIVE TV on Wechat basis. 

　　Great Sports has been long engaged in Sports media content production, advertising operation, TV rights operation and distribution, world feed production, athletic games organizing, sports event promotion and branding authorizationand other businesses. Great Sports has extended its reach to the sports investment, proprietary IP creation and sports training in recent years.

　　2017, Shanghai Juss Sports Development (Group) Co., Ltd. (Juss Sports) and Shanghai Juss Investment Management Co., Ltd. (Juss Investment) became Great Sports shareholders, announcing the official strategiccooperation of the Shanghai’s two major sports groups.

　　Juss Sports is one of the China’s largest event management companies, which has successfully held major events for many years, such as F1 China Grand Prix, ATP1000 Tennis Masters Tournament and Shanghai Longines Global Champions Tour,IAAF Diamond League, FIAWorldenduranceChampionship,China coordinates city orienteering challenge and F1 esports series China championship. Meanwhile, Juss Sports has emerged as leading stadium operator,been responsible for operating and managing Shanghai Xujiahui Sports Park (including Shanghai stadium, Shanghai Gymnasium and Shanghai Swimming Center), Oriental Sports Center, Shanghai Qizhong Forest Sports City Tennis Center, Shanghai Pudong Football Stadium and Shanghai International Equestrian Center. Juss Sports also managing Shanghai basketball team, the sharks, which is the only CBA team in Shanghai.

　　Great Sports and Juss sports will focused on creating integral loop of industry featuring "Content Creativity plus Channel Communication plus Event Organization plus Venue Operation" after their strategiccooperation.

　　Great Sports has two hundred experienced staff in media business, focusing on the classification of aggregate content, the integration of dissemination of information and the practice of optimizing the user experience, elaborately editorial quality sports news, sports events and sports project, column content products, transmitted through the all-media sports digital content & multimedia communication platform, i.e. television, print media, the internet and mobile internet. Great Sports high-definition TV channels and Jin-Bao digital TV channels, being owned by Great Sports Media, have by far been continuously transmitted and broadcast on the Great Sports Multimedia Zone, which were collaboratively initiated by IPTV, the Oriental Pearl TV Internet (OTT), Sina Sports, TencentWechat, Headlines Today and other medias.

　　Great Sports Media Co., Ltd. has held the TV rights of several world-renowned games both domestically and overseas that includes the China Super League (CSL), CFA Cup, China Basketball Association (CBA), CVL, CTTSL, CWSL, IAAF, Diamond League Shanghai, ATP 1000 World Tour Shanghai Masters, World Snooker Shanghai Masters, Shanghai Global Champions Tour, Shanghai International Marathon, Primera Division de Liga (Spain), The Australian Open, NBA, NFL, AFL and Formula 1 Grand Prix as well as Boxing and ONE championship.

　　Great Sports Media Co., Ltd. is among the few sports games world feed producers in China that receives the accreditation from the International Olympic Committee, equipped with an industry-standard team that is capable of producing public TV signals for large-scale international sports game. The team has had extensive experiences from participation in signal production in the 2008 Beijing Olympics Tennis and Soccer games, the 2008 Beijing Olympic Torch Relay Ceremony, NBA, China game, Tennis Masters Cup, ATP1000 World Tour Shanghai Masters, World Snooker Shanghai Masters, Guangzhou Asian Olympic Games, Shenzhen World University Students Sports Games, World University Students Winter Sports Games and Shanghai International Marathon etc., with credits received from World Olympic Committee as well as country-level awards and provincial ones.

　　Looking into the future, Great Sports will follow the new trend of development of the sports industry, actively introduce strategic investors, cultivate and expand our business with innovation, creating the world’s first-class international sporting event in Shanghai, the important sports resource allocation center, vibrant sports’ science and technology innovation platform. We will leverage resources, expand channels, leverage technologies to build platforms, aggregate content and develop products, enrich applications for interactive communication, expand the business for sustainable development, realize the industry value chain optimization together with our partners in a composite medium environment. We will strive to become a real time linkage in the cross-media interaction platform architecture, a public information center of contributions, an advocate for safe and convenient online commerce trading patterns, and a maintainer of smooth communication in interactive entertainment community, a planner with effective overall solution. By improving user experience value, Great Sports will make new contribution to SMG in its higher-level development, and to boost China’sfuture prosperity of sports.